Fans Flock To ATP Digital Channels In Record Numbers For ATP Cup, January Action

ATP digital media channels enjoyed record-setting engagement with tennis fans in January, buoyed by the success of the inaugural ATP Cup, compelling storylines at ATP 250 tournaments and a dramatic Australian Open.

Interactions on ATP social media channels hit an all-time high in January. From 1 January through the end of the Australian Open on 2 February, ATP digital platforms received unprecedented levels of engagement:

ATP social media channels attracted record monthly interactions on Facebook (2.39m) and Instagram (11.5m);

Video views on Instagram alone reached a monthly record of 29.8m;

ATP social media channels gained 130,000 new followers;

A total of 192m video views were recorded across ATP and TennisTV social media channels. The channels also combined to register 788m impressions and 25.8m interactions.

The ATP Cup in Brisbane, Perth and Sydney fulfilled its promise to jumpstart the season by captivating fans with absorbing narratives, including Australia’s run to the semi-finals and a showdown between the game’s two top-ranked players, Rafael Nadal and Novak Djokovic, in a dramatic final between Team Serbia and Team Spain in Sydney.

The 22-year-old Russian Andrey Rublev garnered headlines by becoming the first player since 2004 to start the season with back-to-back titles in Doha and first-year event in Adelaide. And 21-year-old Frenchman Ugo Humbert provided a glimpse into the future with his maiden title in Auckland.

At the Australian Open, myriad five-set thrillers, including Novak Djokovic’s win in the title match over Dominic Thiem, who defeated Nadal in an epic quarter-final, punctuated a riveting fortnight.

Some of the most popular content on social media during this period included:

Exclusive access to the Team Australia locker room
Nadal vs. Djokovic in the ATP Cup final
Thiem/Zverev embrace at the Australian Open

from Tennis - ATP World Tour https://ift.tt/39mjx61